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Case study research : core skill sets in using 15 genres
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Evaluating marketing actions and outcomes
Year of Publication 2003
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Tourism sensemaking strategies to give meaning to experience
Year of Publication 2011
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Tourism-marketing performance metrics and usefulness auditing of destination websites
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Organizational culture, business-to-business relationships, and interfirm networks
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Advances in culture, tourism and hospitality research. Vol. 2
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Making tough decisions well and badly framing, deciding, implementing, assessing
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Trade tales : decoding customers' stories
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The Complexity Turn : Cultural, Management, and Marketing Applications.
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Improving the marriage of modeling and theory for accurate forecasts of outcomes
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Advances in culture, tourism and hospitality research. Vol. 2
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14
Organizational culture, business-to-business relationships, and interfirm networks
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Electronic
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15
Tourism-marketing performance metrics and usefulness auditing of destination websites
Year of Publication 2010
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Electronic
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16
Tourism sensemaking strategies to give meaning to experience
Year of Publication 2011
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Electronic
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17
Making tough decisions well and badly framing, deciding, implementing, assessing
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18
Managing product innovation
Year of Publication 2005
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19
Getting better at sensemaking
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Evaluating marketing actions and outcomes
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Related Subjects
Management
Marketing
Tourism
Research
Business networks
Hospitality industry
Industrial marketing
Business intelligence
Competition
Computer networks
Customer relations
Decision making
Information technology
Knowledge management
New products
Product management
Social aspects
Business
Business forecasting
Consumer behavior
Archetype (Psychology)
Attitudes
Auditing
Brand name products
Clothing and dress
Computer network resources
Consumers
Fashion
History
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