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1
Case study research : core skill sets in using 15 genres
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Evaluating marketing actions and outcomes
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Tourism sensemaking strategies to give meaning to experience
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Tourism-marketing performance metrics and usefulness auditing of destination websites
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Organizational culture, business-to-business relationships, and interfirm networks
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Advances in culture, tourism and hospitality research. Vol. 2
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Making tough decisions well and badly framing, deciding, implementing, assessing
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Trade tales : decoding customers' stories
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The Complexity Turn : Cultural, Management, and Marketing Applications.
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Improving the marriage of modeling and theory for accurate forecasts of outcomes
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Advances in culture, tourism and hospitality research. Vol. 2
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14
Organizational culture, business-to-business relationships, and interfirm networks
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15
Tourism-marketing performance metrics and usefulness auditing of destination websites
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16
Tourism sensemaking strategies to give meaning to experience
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17
Making tough decisions well and badly framing, deciding, implementing, assessing
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18
Managing product innovation
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19
Getting better at sensemaking
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Evaluating marketing actions and outcomes
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