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Case study research : core skill sets in using 15 genres

by Woodside, Arch G.
Year of Publication 2016

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Evaluating marketing actions and outcomes

Year of Publication 2003
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eBook

Getting better at sensemaking

Year of Publication 2000
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eBook

Managing product innovation

Year of Publication 2005
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eBook

Trade tales : decoding customers' stories

Year of Publication 2017
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Electronic eBook

Advances in culture, tourism and hospitality research. Vol. 2

Year of Publication 2008

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Electronic eBook

Tourism sensemaking strategies to give meaning to experience

Year of Publication 2011

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Electronic eBook

Managing product innovation

Year of Publication 2005

Full text
Electronic eBook

Getting better at sensemaking

Year of Publication 2000

Full text
Electronic eBook

Evaluating marketing actions and outcomes

Year of Publication 2003

Full text
Electronic eBook