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Case study research : core skill sets in using 15 genres

by Woodside, Arch G.
Year of Publication 2016


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Evaluating marketing actions and outcomes

Year of Publication 2003
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Getting better at sensemaking

Year of Publication 2000
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Managing product innovation

Year of Publication 2005
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Trade tales : decoding customers' stories

Year of Publication 2017
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Improving the marriage of modeling and theory for accurate forecasts of outcomes

Year of Publication 2018


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Advances in culture, tourism and hospitality research. Vol. 2

Year of Publication 2008


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Organizational culture, business-to-business relationships, and interfirm networks

Year of Publication 2010


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Tourism-marketing performance metrics and usefulness auditing of destination websites

Year of Publication 2010


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Tourism sensemaking strategies to give meaning to experience

Year of Publication 2011


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Making tough decisions well and badly framing, deciding, implementing, assessing

Year of Publication 2016


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Managing product innovation

Year of Publication 2005


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Getting better at sensemaking

Year of Publication 2000


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Evaluating marketing actions and outcomes

Year of Publication 2003


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Full text
Electronic eBook