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Tajtáková, Mária
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Marketing kultúry : ako osloviť a udržať si publikum
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Tajtáková, Mária
Year of Publication
2010
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Základy marketingovej komunikácie
by
Labská, Helena, 1945-
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Tajtáková, Mária
,
Foret, Miroslav
Year of Publication
2009
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Marketing neziskových organizácií, športu a kultúry
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Tajtáková, Mária
,
Nová, Jana, 1960-
,
Bedřich, Ladislav, 1949-
Year of Publication
2016
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Related Subjects
marketing kultury
marketing of culture
audiences
communication in marketing
consumer behavior
cílený marketing
diváci
marketing
marketingová komunikace
neziskové organizace
nonprofit organizations
sport
sports
spotřebitelské chování
strategic marketing
strategický marketing
target marketing
