Anirban Mukhopadhyay is a consumer psychologist and marketing scholar associated with the Bayes Business School and formerly the Hong Kong University of Science and Technology. He was Editor-in-Chief of the ''Journal of Consumer Psychology'' from 2018 to 2020 and Co-Editor in 2016 and 2017. At HKUST, he served as Associate Provost (Teaching & Learning) from 2020 to 2022 and Associate Dean of the School of Business and Management from 2015 to 2020.
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