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Krishna, Aradhna
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Customer sense : how the 5 senses influence buying behavior
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Krishna, Aradhna
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2013
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Sensory marketing : research on the sensuality of products
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2010
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Related Subjects
consumer behavior
marketing
senses and sensation
smyslové vnímání
spotřebitelské chování
nakupování
psychological aspects
psychologické aspekty
shopping
