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Kovácsová, Lucie
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Making You "Think Different": Apple's Marketing Strategy and its Comparison with Competitors
by
Kovácsová, Lucie
Thesis supervisor
Blažková, Barbora
Year of defence
2014
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Marketingové komunikace jako součást marketingových strategií
by
Kovácsová, Lucie
Thesis supervisor
Zelinka, Stanislav
Year of defence
2015
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