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Kotoučová, Lucie
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Marketing communications in relation to intercultural differences
by
Kotoučová, Lucie
Thesis supervisor
Světlík, Jaroslav
Year of defence
2005
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Národní kulturní specifika v marketingových komunikacích
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Zdražil, Tomáš
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Kotoučová, Lucie
Thesis supervisor
Kulhánek, Ivan
Year of defence
2002
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Related Subjects
marketingová komunikace
národní kultura
reklama
společnost
