Dawn Iacobucci

Dawn Iacobucci (born c. 1960) is an American quantitative psychologist and marketing researcher, Professor in Marketing at the Owen Graduate School of Management, known for her work in the field of foundations of marketing research. Provided by Wikipedia
Showing 1 - 6 results of 6 Refine Results  

Marketing management

by Iacobucci, Dawn
Year of Publication 2022

MM4

by Iacobucci, Dawn
Year of Publication 2013

Continuing to broaden the marketing concept

Year of Publication 2020

Full text
Electronic eBook

Continuing to broaden the marketing concept

Year of Publication 2020

Full text
Electronic eBook

Handbook of services marketing & management

Year of Publication 1999
Full text
eBook