etnopsychologie interkulturní komunikace ethnopsychology intercultural communication interkulturní management kultura organizace mezinárodní spolupráce národní mentalita sociologie kultury sociology of culture corporate culture dialog kultur dialogue of cultures intercultural management international communication international cooperation mezinárodní komunikace multikulturalismus advertising culture and society etika export marketing hodnotová orientace kultura a společnost mezinárodní marketing national characteristics organizační chování psychologie psychologie práce regional culture
Geert HofstedeGerard Hendrik (Geert) Hofstede (2 October 1928 – 12 February 2020) was a Dutch social psychologist, IBM employee, and Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations.
He is best known for developing one of the earliest and most popular frameworks for measuring cultural dimensions in a global perspective. Here he described national cultures along six dimensions: Power Distance, Individualism, Uncertainty avoidance, Masculinity, Long Term Orientation, and Indulgence vs. restraint. He was known for his books ''Culture's Consequences'' and ''Cultures and Organizations: Software of the Mind'', co-authored with his son Gert Jan Hofstede. The latter book deals with organizational culture, which is a different structure from national culture, but also has measurable dimensions, and the same research methodology is used for both. Provided by Wikipedia