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Goodman, Malcolm
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Creativity and strategic innovation management
by
Goodman, Malcolm
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Dingli, Sandra M., 1952-
Year of Publication
2013
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Marketing management
by
Kotler, Philip, 1931-
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Keller, Kevin Lane, 1956-
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Brady, Mairead
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Goodman, Malcolm
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Hansen, Torben, 1966-
Year of Publication
2024
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Related Subjects
communication in marketing
creative ability
innovation management
kreativita
management inovací
management of change
management změny
marketing
marketing management
marketingová komunikace
marketingový management
strategic marketing
strategic planning
strategický management
strategický marketing
