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Canalichio, Pete
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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
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Canalichio, Pete
Year of Publication
2018
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Strategic brand licensing : building brand value through enduring partnerships
by
Longo, Maria Cristina
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Canalichio, Pete
Year of Publication
2024
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Related Subjects
Brand name products
Branding (Marketing)
Marketing
Merchandise licensing
Strategic planning
