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Balmer, John M. T.
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Advances in Chinese Brand Management
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2016
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology
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2003
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Advances in corporate branding
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2016
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Related Subjects
Branding (Marketing)
Brand name products
Product management
identita organizace
image organizace
kultura organizace
