Verbální manipulace v reklamě
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Connotative indexes of selected brand names. Study in semantics.
Manuscript
Book
Strategy of Demarketing and the Impact of a Controversial Slogan
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Current Trends in Business Presentations
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Book
The Visual and Lexical Components of Advertising
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Rozdílné interpretace reklamních kampaní Benettonu
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Building a Lexical Corpus: A Glossary of Film Terminology
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Book
Common European Framework of Reference and Language Testing
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The Discourse of Czech and English Fashion Designers
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Identifying and Analysing Team Roles in a Czech Company
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Book
Verbal Humour in Advertisements: British Culture Specifics
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Book
A Study of Selected English Business Idioms
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Book