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Allerby, Sofia
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Category management in eight steps : to more success at the point-of-sale
by
Schröder, Birgit
,
Allerby, Sofia
,
Eisenberg, Christian
,
Hense, Angelika
,
Lauer, Justine
,
Meyer, Jennifer
Year of Publication
2023
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Related Subjects
marketing management
marketingový management
strategic planning
strategický management
